cupcake

I had one, small bite of a chocolate cupcake, and was on my ass in an hour.

Visitors take turns trying to catch the green paper to win a Hello Kitty cupcake stand.

This was nicely explicated in an Atlantic article whose title says it all: Your Gut Bacteria Want You To Eat A Cupcake.

Magnolia Bakery,  Georgetown Cupcake, and Sprinkles were all gaining scale.

So there was a big imperative for cupcake chains to get large quickly.