| Main Entry: | lobby |
| Part of Speech: | verb |
| Definition: | press for political action |
Synonyms: |
advance, affect, alter, bill, billboard, boost, bring pressure to bear, build up, campaign for, change, drum, exert influence, further, hard sell, high pressure, hype*, induce, influence, make a pitch for, modify, persuade, pitch, plug, politick, press, pressure, procure, promote, pull strings, push, put pressure on, request, sell, sell on, soft-sell, soft-soap, solicit, solicit votes, splash, spot, sway, sweet-talk, thump, urge |
| Main Entry: | low-key |
| Part of Speech: | adjective |
| Definition: | subdued |
Synonyms: |
easygoing, laid-back*, loose, low-pitched, muffled, muted, played down, quiet, relaxed, restrained, sober, soft-sell, softened, subtle, toned down, understated |
Antonyms: |
energized, high-key, high-strung, nervous, pumped up |
| Main Entry: | publicize |
| Part of Speech: | verb |
| Definition: | make widely known; promote |
Synonyms: |
advance, advertise, announce, bill, billboard, boost*, broadcast, build up*, cry, drum, extol, hard sell, headline, hype*, immortalize, make a pitch for, pitch, play up, plug*, press-agent, promulgate, propagandize, puff, push, put on the map, skywrite, soft-sell, splash, spot*, spotlight*, spread, tout, trumpet, write up |
Antonyms: |
conceal, hide, secret |
| Main Entry: | soft sell |
| Part of Speech: | noun |
| Definition: | low-key sales pitch |
Synonyms: |
blandishment, low-pressure salesmanship, low-pressure selling, soft soap, sweet talk |
| Notes: | hard sell implies an aggressive approach toward a potential buyer; soft sell is a more subtle, suggestive approach |