| Main Entry: | soft sell |
| Part of Speech: | noun |
| Definition: | low-key sales pitch |
Synonyms: |
blandishment, low-pressure salesmanship, low-pressure selling, soft soap, sweet talk |
| Notes: | hard sell implies an aggressive approach toward a potential buyer; soft sell is a more subtle, suggestive approach |
| Main Entry: | advertise |
| Part of Speech: | verb |
| Definition: | publicize for the purpose of selling or causing one to want |
Synonyms: |
acquaint, advance, advise, announce, apprise, ballyhoo, beat the drum for, bill, blazon, boost*, build up, circularize, communicate, declare, disclose, display, divulge, drum, endorse, exhibit, expose, flaunt, get on soapbox for, hard sell, herald, hype*, inform, make a pitch, make known, notify, pitch, plug, press agent, proclaim, promote, promulgate, puff, push, put on the map, reveal, show, soft sell, splash*, sponsor, spot, tout, uncover, unmask |
Antonyms: |
hide, keep secret |
| Main Entry: | lobby |
| Part of Speech: | verb |
| Definition: | press for political action |
Synonyms: |
advance, affect, alter, bill, billboard, boost, bring pressure to bear, build up, campaign for, change, drum, exert influence, further, hard sell, high pressure, hype*, induce, influence, make a pitch for, modify, persuade, pitch, plug, politick, press, pressure, procure, promote, pull strings, push, put pressure on, request, sell, sell on, soft-sell, soft-soap, solicit, solicit votes, splash, spot, sway, sweet-talk, thump, urge |
| Main Entry: | low-key |
| Part of Speech: | adjective |
| Definition: | subdued |
Synonyms: |
easygoing, laid-back*, loose, low-pitched, muffled, muted, played down, quiet, relaxed, restrained, sober, soft-sell, softened, subtle, toned down, understated |
Antonyms: |
energized, high-key, high-strung, nervous, pumped up |
| Main Entry: | publicize |
| Part of Speech: | verb |
| Definition: | make widely known; promote |
Synonyms: |
advance, advertise, announce, bill, billboard, boost*, broadcast, build up*, cry, drum, extol, hard sell, headline, hype*, immortalize, make a pitch for, pitch, play up, plug*, press-agent, promulgate, propagandize, puff, push, put on the map, skywrite, soft-sell, splash, spot*, spotlight*, spread, tout, trumpet, write up |
Antonyms: |
conceal, hide, secret |
| Main Entry: | sell |
| Part of Speech: | verb |
| Definition: | exchange an object for money |
Synonyms: |
advertise, auction, bargain, barter, be in business, boost, clinch the deal, close, close the deal, contract, deal in, dispose, drum, dump, exchange, handle, hawk, hustle, market, merchandise, move, peddle, persuade, pitch, plug, puff, push, put across, put up for sale, retail, retain, snow, soft sell, soft soap, spiel*, stock, sweet talk, trade, traffic, unload, vend, wholesale |
| Notes: | a cell is a small compartment or the basic structural and functional unit of all organisms, while sell means to exchange or deliver for money or its equivalent |
Antonyms: |
buy |
| Main Entry: | snow job |
| Part of Speech: | noun |
| Definition: | misrepresentation |
Synonyms: |
bill of goods, con, conning, flattery, flimflam, hosing, ripoff, scam, smoke and mirrors, soft sell, soft soap, song and dance, the business |