| Main Entry: | service mark |
| Part of Speech: | noun |
| Definition: | trademark |
Synonyms: |
distinguishing mark, logo, logotype, registered trademark, trade name |
| Main Entry: | trade name |
| Part of Speech: | noun |
| Definition: | brand name |
Synonyms: |
logo, logotype, registered trademark, service mark, technical name, trademark |
| Notes: | a trademark is a name, symbol, or other depiction identifying a product, and the first trademarks were stamps and symbols used by ancient cultures to indicate who had made goods; a trade name is the name of the maker, not the product, but has the status of a trademark |